It is our focus. Our focus on marketing in the airline industry over the past 10 years.
We know that airline marketing is different. That our brand engagement with a can of Coke lasts about 10 minutes. With a cup of Starbucks coffee, perhaps an hour. But with an airline, our brand engagement can last anywhere from 2 to 24 hours, depending on how long the flight is. Yet, most airline marketers tend to apply the same generic marketing principles as marketers of other consumer products.
Having worked with over 85 aviation brands in the last ten years, we have experienced how things really work behind the scenes in different airlines from all around the world. Not only that. More than 100 airline marketing leaders have shared their best practices with us that we have collected here to show you how the theory works in real life. Join the SimpliFlying Institute now and learn from the best in the industry.
Understand how airlines market themselves to today’s travellers and how things work behind-the-scenes.
Get a complete overview of how a airline crisis develops on social media and what steps you should take to prepare.
Indispensable if you are transitioning into aviation or want to climb the ladder in your marketing career
Airline Marketing Fundamentals
Based on SimpliFlying’s Connected Traveller Lifecycle, this course will help you understand how airlines market themselves to today’s travellers and how things work behind the scenes.
Airline Branding 101 (coming soon)
Based on SimpliFlying’s proprietary 6X model and on Shashank Nigam’s book SOAR this course has been designed to help you understand what makes airline branding different and how you can succeed.
Airline Crisis Communication (coming soon)
This course has been designed to help you to understand and manage airline crisis communication. We will look at major crises and use real-life case studies to highlight best practices and common mistakes.
“SimpliFlying established themselves as being those people that you wanted to speak to if you wanted to get on to that bandwagon. They have industry breadth – not just in a specific region; they have breadth from a number of airline clients and were able to assimilate best practice from different parts of the world.”Mike Szücs, Chief Executive Advisor, Cebu Pacific
Who is running the SimpliFlying Global Institute?
The institute is run by SimpliFlying, a consulting company specialized in aviation marketing and communication with over 10 years of experience in the industry. The courses are taught by our consultants and selected industry specialists.
I've attended your masterclass before. Is there any point in me taking this course?
Aviation is a fast-changing industry and we keep our courses constantly updated for this very reason. If you have taken a masterclass within the past year you might not need it but if more time has passed we suggest you do.
I want to buy a course for my team. Is there a group option?
If you are interested in a team package, we have some options available depending on team size and on your requirements. We can also do an in-house training for your team. Reach out to us for more information at email@example.com.
I signed up, what happens next?
All courses are under development and will become available on the 1st of February 2019. As soon as your course is available you will be able to start the lessons.
Why should I sign up now if the course isn’t available yet?
To save money! Anyone who signs up before the course becomes available has access to our special USD 99 launch price. The full price of each course is USD 499 after the 1st of February, 2019.
Once I start the course, how much time do I have to complete it?
We will give you 90 days to finish the course.
What types of payment are accepted?
We accept credit card payments using PayPal and Stripe.
What is your refund policy?
We take great pride in the quality of our courses -- and, your satisfaction is our goal. If for any reason you are not completely satisfied with the choice, you are eligible to receive a refund at any moment.